COMPETITOR ANALYSIS

FOREWORD

Alhamdulillah, that only the invitation of His instructions and guidance alone this paper can be finished and could be realized so that up in front of the reader happy. Hopefully presumably make a significant contribution to the development for the readers in the present and the future.

In the era of globalization and information today, marked seamakin thinning and loss of demarcation between the values ​​and cultural environment of the nation, followed by the tendency of formation of cultural values ​​that are universal, looking study of the Knowing the history of Indonesia becoming very important and mendapakan very wide attention, both among students and among General.

Hopefully paper entitled "Analysis of Competitors" will be useful for a friend of his friends and the general public.

PART I
PRELIMINARY

The world is always spinning endlessly resulting in their day and night. Likewise natural or human life, there is dead, alive, old, young.

Human mindset has also changed along with the times and technology is so fast. Tastes and habits have also changed over time, as it used to be a modern old-fashioned now, and vice versa.

The world is constantly changing conscious or unconscious. How do we know the world is constantly changing. A good way is to observe the surrounding area. Shall crystal clear rivers. Or it is still the same regulatory system as the beginning of first? The answer is no. The river was polluted and the constitution has been widely teramandeman. But that does not mean teramandememen mean becoming less clear as the river.

Due to rapid global changes, the manufacturer or the seller is required to think out loud so that the business is not destroyed. This change is due to the rapid technological developments well perumbuhan and engine technology, or heavy equipment, especially communications technology. With this change in technology, the products produced by a manufacturer, too, turn out to be more qualified, more attractive and competitive.

CHAPTER II

DISCUSSION

A. MARKET ANALYSIS

Business success is determined by the ability to understand your competition. The output of these capabilities, supporting management in deciding where to compete and how to position among competitors. Such as, the analysis is done by identifying the industry and its characteristics, the identification of businesses in the industry, and then each of the businesses was evaluated, predictions of competitor activity including the identification of possible new competitors into the markets and market segments.

Competitive analysis is an attempt to identify threats, opportunities or strategic issues (strategy question) that occurs as a result of changes in potential competition, as well as the strengths and weaknesses of competitors.

Competition analysis is dynamic. Competitors are described and analyzed, a competitor in the evaluation, and then the actions of competitors also predicted accurately. The definition of competitors including new competitors are likely up an index finger as a sign of presence. Analyze competition is a continuous activity and requires the coordination of information. Business and business units can analyze competitor intelligence system using pesaing.Untuk sake of it, some techniques do like searching databases, consumer surveys, interviews with suppliers and other relevant participants, including employee recruitment competitors learn a competitor's product.

Each technique has been stated, it appears it contains an element of dynamism point
SWOT (Strength, Weakness, oppurtunities, Threats)

SWOT analysis is a tool used to identify issues of internal and external that affect our ability to market our event.

Strengths and Weaknesses

To identify the strengths and weaknesses of an event, we must examine the issues within the organization that affect our ability to market and sell the event sponsor. An event that became a benchmark used as the strength or weakness of bias, we need to explore the perception of the EO itself against an event. If EO we view this event as priorities and opportunities to raise the profile of EO, then the event has become a strength. But if we look at this event as a waste of resources, then the event has become a weakness.

Opportunities and Threats

Steps that need dilakukana is to analyze all the factors outside the organization that might mempengarhi our event. This external assessment will help us identify opportunities and threats associated with the event. Immediately after determining threats to our event, we can assess the situation and analyze how to turn the threat into an opportunity.

It's important to focus on each threat on an event when we run the planning, to ensure the success of the event. Categorization of a threat will determine how we respond to threats to minimize its effect.

1. Monitor

The threat we decided to "simply monitored" is kind of threat with no or little can be in control, but did not have a major impact on the event. We just want to know what will happen.

2. Monitor and Analysis

The threat we decided to "monitored and analyzed" is a threat that can be slightly controlled, but we need to ascertain how these threats can affect our event.

3. Contingency Strategies

The threat we decided to "in response to a contingency strategy", is all the threats that we can reduce the impact by planning. For example, if bad weather is a threat to the event outdoors, we can define how we will handle it, delaying the event, moved to indoor, rain handler or slightly changed the concept.

4. In-depth Analysis and Development Strategy

The threat we decided to "in response to invitation in-depth analysis and strategy development" is all the threats that have the greatest possibility to influence our event. technology factors, competitors and legislative are examples of threats that may require analysis and development strategy in more detail

After all we have been analyzing well, then we can determine the next steps for running events that have been planned, and it would be nice if we can do a competitor analysis and marketing strategy of the event.

Tips on Conducting Competition Analysis

One important step before starting a business is doing competition analysis / competitor analysis. It is better to review the literature of the competitors, to see how they represent their business and what the public image is built. Often the business literature contains mission statement and also identify their specific products and services.

James W. Hart, a marketing expert, gives tips competition analysis that include measures such as the following:

1. Berperanlah as rich customer money.

2. Phone competitors outside your area

3. Finally you can do "in-field competition analysis" by doing telemarketing leads and ask if they know your competitors, had a business relationship with them, and others

4. Supplement: Look at competitors' websites. Learn ranging from webpage design, interface, color / themes, through its e-commerce system. Then make your website as closely as possible with your competitors website. If you need to copy and paste the contents of the existing content, for the same keywords that also represents your website. Who knows if there are visitors who stop by and catch a glimpse of your website like a website that is already qualified competitors, certainly in the minds of your visitors there is still related to the original website, and will even be interested in your product. Similar pharming techniques (fake website) but legal. Update your website was always, if competitors are changing blue theme, follow replace the blue theme.

B. Definition of competitors

Competitors are companies that produce or sell goods and services that are identical or similar to the products offered.

Human quality will increase as a result of healthy competition. Human competitors are people - people who consciously practice and work hard to compete and the competition memenang-kan. Uncontrolled competition in a positive way will rupture even wars that creates many victims of both life and property. Many teachings and spiritual values ​​that teach people to live in harmony and peace without creating harmful violence, but human history has been recorded, that man is the creator of violence and human beings have the character to build and simultaneously destroy. Competition has created the ego and self resilience to always survive in this harsh life.

Whether the competition should be stopped? How can I make the rivalry was directed in a positive and profitable and do not destroy ?, is certain that all of us will not create peace and tranquility along, because true peace and tranquility in themselves and the human positive thoughts each - each. Competition among the environment - the office always creates the cold war and can sometimes sticking to the surface, which among other things reflected in the intent to prevent or slow down the work of his opponent. Recognition of the existence of one's power shown by dropping people disainginya.

Organizations shall perform the functions - management functions as well, in order to reinforce any existing job functions within the framework of systems and procedures that are clear and well-monitored. Despite the existence of an individual shall be appreciated, but it must not conflict with the vision, mission, and values ​​- the value of the company.

As it has been understood that the competition is human nature, competition is a primitive human instinct that has made the human race as a true survivor and a powerful on this earth. The process of human evolution occurred because of human competitors, the desire to continue to be better than others has led man into what it is today.

As we know, the competition between humans have created innovation and creativity, and every competition that exists in the system that will create a positive human - human excellence and creative.

It should be understood, the reasons competition is not focused on it - it advances human qualities, will only create havoc, more - more if the competition resulted in negative impacts on the surrounding environment.

When the human ego menghandalkan more competitors in the competence of the competition, then the result is only mutual hanky - panky that will create disappointment. Therefore, any event it only creates failures in improving and enhancing the quality of human success.

We can imagine, the competition will create some of the camps, and there may be the stronghold of the success in the competition and there is a stronghold of the defeated, while organizations need everyone to be a force to support the plans and objectives. This competition conditions when the system can not be addressed by the organization, then the dispute will continue, and will not result in maximum work organization in achieving its primary goal.

Leaders must be able to prioritize the passage of systems and organizational procedures in accordance with the plan and the plan of action. When a conflict caused by such competition can not be mitigated, then teamwork increasingly weak, and every negative force will become dominant which will create a lower quality of work, as well as the internal trust to the management of the organization will go down. Each group shall be aware that the competition is very humane, and the competition itself is a basic human instinct, but each group must understand that any ego accountable for the ultimate benefit of the organization. Competition treated and maintained will result in positive benefits, and avoid all the potential negatives that can damage human resources.

In the world of competition, the main task of the entrepreneur is to hook as many customers as possible, both new customers and old customers, and also how to turn off the pace of development of competition. Thus, in running the company's competitive strategy, a businessman is expected to continuously track and monitor every movement of competitors.

Some things to note from competitors:

1. Completeness of quality, design and shape of the product

2. The price offered

3. The distribution channel or branch locations owned

4. Promotion run

5. Plan ahead competitor activity

To find the information, then the company needs to conduct a competitor analysis by:

 Identify competitors

This phase was conducted to determine the number and type as well as the strengths and weaknesses of competitors. This identification includes:

1. Type of products offered

2. Given the controlled market

3. Identify opportunities and threats

4. Identify the advantages and disadvantages

 Targeting competitors

Based on competitor's product offerings can be divided into two, namely:

1. Competitor close: the same company or have similar products

2. Competitors far: companies that have similar products.

The purpose is to find the target competitors for the company in the direction of motion
stymie competitors.

 Identify competitors' strategies

The company's goal in running a business is to win the competition. Therefore, every company has a strategy to shut down his opponent.

Here are some strategies that run competitors:

1.      Strategy attack weak competitor advance, meaning attacking companies who are considered weak, whether in technology, networks or capital.

2.      Competitors directly attack a strong opponent, the attack directly against his opponent's weaknesses dimiilki.

3.      guerrilla strategy, ie the strategy undertaken by shooting a competitor from behind and fled. Such a strategy is usually done by waiting for his opponent off guard.

4.      Strategy withstand every attack made opponents or compensate for the attacks carried out opponents. This strategy is like waiting for the opponent to attack first, but for companies that are weak, it is very dangerous.

 Analysis of the strengths and weaknesses of competitors

Identify the strengths and weaknesses of competitors can be done through the stages
following:

1.      Finding and collecting data about everything associated with the goals, strategies and performance of competitors.

2.      Finding out the strengths and weaknesses of competitors in terms of finance, human resources, technology and lobby in the market.

3.      Knowing that dominated the market share of competitors and competitors' actions against customers

 Targeting competitors

By knowing the targets to be achieved by competitors, the company can anticipate creative ways.
 Identify competitor reactions

Competitors' actions against the attacks made by a company will be taken vary, starting immediately replied, quietly, and strive to learn more precedence to reply.

Strategies deal with competitors

Strategies for coping with competitors can be done in a way to weaken and destroy competitors by installing a competitive strategy. Therefore, companies need to know in advance the position and condition of the company. The aim is that knowing who its competitors and can apply the right strategy.

Strategies to deal with competitors can be done for the following positions:

 Strategies market leader

Market leaders include such things as creating new products, sale, improve the quality of existing products and stuff

Another yet to be made by a competitor. So that the activities of the market leaders will always be followed by competitors. The main objective which is run by a market leader is to become or remain number one.

market challenger strategy

Market challenger is challenging the market leader. It is not impossible that the market position held by market leader will soon be taken by the market challenger. In doing strategy, market challengers often precedes market challenger. The main purpose of market challengers are increasing market share.

 market follower strategy

Market followers are competitors who only follow the activities of the market leaders and challengers. Any movement the market leaders and challengers are always followed by a market follower. The main objective which is run by followers of the market is to specialization.
 Strategies niche

Market niches is a player that has its own environment without being influenced by other competitors. This position has a distinct gap in the market. Sometimes this position is never ignored by the market leader or a market challenger. The main objective which is run by the niche is viable with moderate growth.

Of the activity will be known:

a. Who are our competitors
b. What are the goals they want to achieve
c. What strategy they are doing what and where the strengths and weaknesses of competitors
d. How did their reaction pattern
e. Anyone who needs to be attacked first
f. How do I attack
g. Competitors which need to be avoided in advance.

Competition can take place directly can also take the form of competition, but not directly. As a manufacturer, our task is to map the various competitors that have the potential to compete with the products or services we produce. By knowing the competition, it will be easier to set the right strategy to win the competition.

A form of competition is divided into four levels:

1.      Persaingan brand, are products or services that compete directly offering the same thing. For example Botol Sosro and Fres Tea.

2.      Persaingan industry, is competition in the industry, not just one product. For example Botol Sosro tea industry industry not only in bottles, but all of the beverage industry. Because the competitors are also Coca Cola, Aqua, and others.

3.      Persaingan form, is competition in the form of the same product. Eg competition between Botol Sosro with Ultra Milk, Yogurt, and others.

4.      Persaingan generic. Competition is common in all industries, such as between Botol Sosro with Sari Roti, and others.

Michael E. Porter was quoted as saying by Lingga Purnama (2001) suggest
the concept of the industrial environment is influenced by the concentration of setiapperusahaan expansion, maturity stages, and the level of competition internationally.
 Five generic environment which outlines the limits of the industrial structure is as follows:

1.      Emerging markets (Emerging)

An industry that newly established or re-established with the creation of several factors such as new technology, the changing needs of the buyer, and the identification of the needs that are met by the supplier.

2.      The market is fragmented (Fragmanted)

In this type of industry, not a single company that has a strong position in terms of market share or influence. Typically, the industry is formed by a large number of relatively small companies.

3.      Transitional (Transitional)

The industry is changing from the growth stage to a mature stage, as shown by the life cycle of industrial products.

4.      The market is declining (Declining)

In this type of industry, sales are declining. Category industry is not moving according to the cycle and hence the sales go up and down every time. Better it is completely eliminated rather than a temporary decline.

5.      Global
Companies in this category to compete on a global basis. An example is the automobile industry, tires, and so on.

CHAPTER III

COVER

A. Conclusion

Seeing this condition, to follow the price competition we have to do is perform production efficiency. Despite their reseller printed materials perform material price game, then a printing press with a new engine and complete production equipment ranging from pre-print and post-print production unit under one roof would be more efficient and productive. The new printing machine with a computer system is definitely faster in processing time and a lot in production quantities, so the cost of printing per strip will be pressed.

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